Criteo

A personalized retargeting company that works with Internet retailers to serve customized online display advertisements to consumers who have previously visited the advertiser's website.

The client outsourced the Performance Marketing Playbook campaign and we were in charge of designing the social media communication to promote it.

We received a clear brief and the Criteo brand guidelines, a key element that we highly recommend to all our partners to maintain your image consistent across all channels of communication

Two different sets of posts and accompanying images were done and published as an A/B test in the client’s Twitter and LinkedIn channels. One of the versions consisted of an animated video based on the client’s icon set, taking into account the higher video engagement rate that trended at the time of the project’s realization.